| You might say their owners love them, but since | | | | thus |
| this article is | | | | have very little space?Describe the most |
| about advertising, that's not the answer.The truth | | | | desirable feature and let potential buyers |
| is, both houses that need new owners and dogs | | | | call to learn about the vital statistics. Perhaps it's |
| who | | | | the |
| need new homes share the "boring ad | | | | fireplace, or the many windows that bring the |
| syndrome."Think about it. Most house ads don't tell | | | | outdoors in. |
| you a thing that | | | | Maybe it's a huge deck overlooking the river. It |
| creates desire or excitement to see the house. | | | | could be |
| Dog adoption | | | | a luxurious master suite. Whatever it is, stress it. |
| ads are the same.House ad: "3 br, 2 ba, 5 A. | | | | And |
| family room, deck, 1800 s.f."Dog ad: "6 mo. Shep | | | | don't worry if that feature won't appeal to |
| X male."Both ads are "supposed" to make readers | | | | everyone. You |
| pick up the phone | | | | only need one buyer!In the case of our fictional |
| and ask for more information. But what is there | | | | dog, describe his best personality |
| about those | | | | trait. Let people picture themselves enjoying that |
| ads to even provoke curiosity? Not much.If | | | | dog.Houses and dogs aren't the only items for |
| you're advertising on the internet or in a flyer you | | | | sale that suffer |
| produce, there's no excuse for this brevity. You | | | | from boring ads. And now that I've mentioned it, |
| have the | | | | I'll bet |
| opportunity to paint as many word pictures as | | | | you'll see plenty of them every time you pick up |
| there are | | | | a newspaper.Make sure the ads YOU write don't |
| features to describe.Your house ad can begin | | | | suffer from the same |
| with something enticing such as | | | | affliction. Next time you write an ad - for a car, |
| "River rock fireplace dominates the family room..." | | | | a couch, |
| and then | | | | a cat, or a kid's snowsuit - start by painting a |
| go on to describe the cathedral ceilings, plush | | | | mental |
| carpeting, | | | | picture that makes people want to know |
| redwood decks, etc. in terms that paint pictures | | | | more.Get tips and marketing info weekly. Sign up |
| in your | | | | for my free real estate marketing ezine: Real |
| reader's minds.Your dog ad can do the same. | | | | Estate Help. Just send a blank e-mail to and as |
| How about: "Buster loves to | | | | soon as you confirm your subscription you'll have |
| cuddle cats and chase frisbees! Only 6 months | | | | instant access to my special report on ad |
| old, he already | | | | writing.And I'd love to help you succeed. Call me |
| knows "sit and come" and is housebroken." Then | | | | at 208-448-1479 or write: |
| go on with | | | | Yours for success,Marte Cliff |
| his other fine features. You can even pull some | | | | Cliff is a Freelance Copywriter with many more |
| heart-strings | | | | tips to share. Visit her at and sign up for a free |
| by telling how he came to be up for adoption.But | | | | monthly advertising ezine. Marte also offers a |
| what if you must advertise in the classifieds and | | | | no-obligation critique of your present advertising. |