| What are keywords and why are they so | | | | and so on and so forth. |
| important in optimizing your website? | | | | Here's an example of a title tag for your source |
| Keywords, basically, are the words or phrases | | | | code: |
| that are most associated with the subject of | | | | [title]An Introduction To Cat Care[title] |
| your business. These are the terms that people | | | | And here's an example of a headline tags: |
| will most likely use to search for information | | | | [h1]Why Should You Care For Your Cat?[h1] |
| about the topic of your website. | | | | [body](the appropriate part of your content goes |
| For example, your website is dedicated to the | | | | here)[body] |
| general subject of "cat care". The keywords that | | | | [h2]How To Start Caring or Your Cat[h2] |
| are applicable for your business should be:cat | | | | [body](the appropriate part of your content goes |
| carecare catcare of a catcat care cliniccat care | | | | here)[body] |
| societycare of my cattake care of my cattake | | | | Use your keywords in your ALT tags. ALT tags |
| care of a catcat health careto take care of a | | | | is the alternative text that appears every time |
| cathow to take care of a catcare for a catcare | | | | the mouse cursor passes over an image. It is |
| of catcare for catcare of your catto care for a | | | | advisable that you have a working knowledge of |
| cathow to care for a cattaking care of a catcat | | | | HTML for this, though most HTML editors like |
| dental carepersian cat care | | | | Microsoft Front Page and Macromedia |
| There are more, most definitely, but these | | | | Dreamweaver have features that will make this |
| examples should give you a good idea on how to | | | | easier. |
| come up with the most effective keywords for | | | | It is important to note how search engine spiders |
| your online business. | | | | read your website. Once they have pinpointed |
| You could manually think of 1000s of applicable | | | | your page, courtesy of the meta tags in your |
| keywords, but such would be a brain buster. | | | | source code, the search engine spiders will read |
| Instead, check out the tools found on the | | | | your content from the uppermost left part of the |
| following website: | | | | page going to the extreme right, and back left in |
| The features on this site will give you a lot of | | | | the next line, much like how a web surfer will |
| suggestions for possible keywords which you can | | | | view your site. |
| use. Once you have selected your keywords, it's | | | | It is therefore essential that the uppermost left |
| time to put them to good use. Here are the | | | | portion of your webpage contains your keywords. |
| things that you should do with them: | | | | This can be done by including the said keywords |
| Populate your website's content with the | | | | in your title. |
| keywords. Try to insert 2 to 4 keywords per | | | | Your first paragraph is critical. Make sure to |
| 100 words. This will give you a 2 to 4 percent | | | | include your keywords in the very first sentence, |
| density level, which many experts believe is the | | | | and also try to mention your keywords at least |
| optimal amount of keywords to attract the | | | | twice in the rest of the paragraph. Succeeding |
| attention of the search engine spiders without | | | | paragraphs need only mention your keywords at |
| compromising the logical integrity of your content. | | | | least once. |
| Remember, just because you use the keywords | | | | Divide your content into paragraphs, and introduce |
| in your content, doesn't mean that the readability | | | | a shift in subtopic with a sub-headline. The |
| of your content should be sacrificed. Always keep | | | | sub-headline should also include your keywords. |
| in mind that you have to keep your content | | | | Lastly, about the bottom-most right portion of a |
| informative. | | | | web page, many people are actually having a hard |
| Insert the keywords in your meta tags. Meta | | | | time figuring out how to include the keywords in |
| tags are HTML codes that help the search engine | | | | this section. Here's a simple trick. The |
| spiders to identify your web pages. Simply include | | | | bottom-most right portion of a page is usually |
| the following tag in your source code: | | | | reserved for your copyright notice. In our running |
| Please Note: In each of the HTML instances | | | | example of a business involved with cat care, |
| below, to create PROPER html tags you will need | | | | where "cat care" are the primary keywords, you |
| to replace [ ] characters with HTML tags. | | | | could use the copyright format below: |
| [META name="keywords" content="(place your | | | | © 2005 cat care |
| keywords here with each term separated by a | | | | That should do it, right? |
| comma)"] | | | | Keyword research and website optimization are |
| Meta tags should also be present for your title, | | | | only a small part of getting high search engine |
| with the use of the tag [title], as well as your | | | | rankings. I will cover other strategies in coming |
| headlines, with the use of the tag [h1], [h2], [h3] | | | | articles. |