Keywords And How To Use Them

What are keywords and why are they soand so on and so forth.
important in optimizing your website?Here's an example of a title tag for your source
Keywords, basically, are the words or phrasescode:
that are most associated with the subject of[title]An Introduction To Cat Care[title]
your business. These are the terms that peopleAnd here's an example of a headline tags:
will most likely use to search for information[h1]Why Should You Care For Your Cat?[h1]
about the topic of your website.[body](the appropriate part of your content goes
For example, your website is dedicated to thehere)[body]
general subject of "cat care". The keywords that[h2]How To Start Caring or Your Cat[h2]
are applicable for your business should be:cat[body](the appropriate part of your content goes
carecare catcare of a catcat care cliniccat carehere)[body]
societycare of my cattake care of my cattakeUse your keywords in your ALT tags. ALT tags
care of a catcat health careto take care of ais the alternative text that appears every time
cathow to take care of a catcare for a catcarethe mouse cursor passes over an image. It is
of catcare for catcare of your catto care for aadvisable that you have a working knowledge of
cathow to care for a cattaking care of a catcatHTML for this, though most HTML editors like
dental carepersian cat careMicrosoft Front Page and Macromedia
There are more, most definitely, but theseDreamweaver have features that will make this
examples should give you a good idea on how toeasier.
come up with the most effective keywords forIt is important to note how search engine spiders
your online business.read your website. Once they have pinpointed
You could manually think of 1000s of applicableyour page, courtesy of the meta tags in your
keywords, but such would be a brain buster.source code, the search engine spiders will read
Instead, check out the tools found on theyour content from the uppermost left part of the
following website:page going to the extreme right, and back left in
The features on this site will give you a lot ofthe next line, much like how a web surfer will
suggestions for possible keywords which you canview your site.
use. Once you have selected your keywords, it'sIt is therefore essential that the uppermost left
time to put them to good use. Here are theportion of your webpage contains your keywords.
things that you should do with them:This can be done by including the said keywords
Populate your website's content with thein your title.
keywords. Try to insert 2 to 4 keywords perYour first paragraph is critical. Make sure to
100 words. This will give you a 2 to 4 percentinclude your keywords in the very first sentence,
density level, which many experts believe is theand also try to mention your keywords at least
optimal amount of keywords to attract thetwice in the rest of the paragraph. Succeeding
attention of the search engine spiders withoutparagraphs need only mention your keywords at
compromising the logical integrity of your content.least once.
Remember, just because you use the keywordsDivide your content into paragraphs, and introduce
in your content, doesn't mean that the readabilitya shift in subtopic with a sub-headline. The
of your content should be sacrificed. Always keepsub-headline should also include your keywords.
in mind that you have to keep your contentLastly, about the bottom-most right portion of a
informative.web page, many people are actually having a hard
Insert the keywords in your meta tags. Metatime figuring out how to include the keywords in
tags are HTML codes that help the search enginethis section. Here's a simple trick. The
spiders to identify your web pages. Simply includebottom-most right portion of a page is usually
the following tag in your source code:reserved for your copyright notice. In our running
Please Note: In each of the HTML instancesexample of a business involved with cat care,
below, to create PROPER html tags you will needwhere "cat care" are the primary keywords, you
to replace [ ] characters with HTML tags.could use the copyright format below:
[META name="keywords" content="(place your© 2005 cat care
keywords here with each term separated by aThat should do it, right?
comma)"]Keyword research and website optimization are
Meta tags should also be present for your title,only a small part of getting high search engine
with the use of the tag [title], as well as yourrankings. I will cover other strategies in coming
headlines, with the use of the tag [h1], [h2], [h3]articles.