| What are keywords and why are they so | | | | Here's an example of a title tag for your |
| important in optimizing your website? | | | | source code: |
| | | | |
| Keywords, basically, are the words or phrases | | | | [title]An Introduction To Cat Care[title] |
| that are most associated with the subject of | | | | |
| your business. These are the terms that | | | | And here's an example of a headline tags: |
| people will most likely use to search for | | | | |
| information about the topic of your website. | | | | [h1]Why Should You Care For Your Cat?[h1] |
| | | | |
| For example, your website is dedicated to the | | | | [body](the appropriate part of your content |
| general subject of "cat care". The keywords | | | | goes here)[body] |
| that are applicable for your business should | | | | |
| be:cat carecare catcare of a catcat care | | | | [h2]How To Start Caring or Your Cat[h2] |
| cliniccat care societycare of my cattake care | | | | |
| of my cattake care of a catcat health careto | | | | [body](the appropriate part of your content |
| take care of a cathow to take care of a | | | | goes here)[body] |
| catcare for a catcare of catcare for catcare | | | | |
| of your catto care for a cathow to care for a | | | | Use your keywords in your ALT tags. ALT tags |
| cattaking care of a catcat dental carepersian | | | | is the alternative text that appears every |
| cat care | | | | time the mouse cursor passes over an image. |
| | | | It is advisable that you have a working |
| There are more, most definitely, but these | | | | knowledge of HTML for this, though most HTML |
| examples should give you a good idea on how | | | | editors like Microsoft Front Page and |
| to come up with the most effective keywords | | | | Macromedia Dreamweaver have features that |
| for your online business. | | | | will make this easier. |
| | | | |
| You could manually think of 1000s of | | | | It is important to note how search engine |
| applicable keywords, but such would be a | | | | spiders read your website. Once they have |
| brain buster. Instead, check out the tools | | | | pinpointed your page, courtesy of the meta |
| found on the following website: | | | | tags in your source code, the search engine |
| | | | spiders will read your content from the |
| The features on this site will give you a lot | | | | uppermost left part of the page going to the |
| of suggestions for possible keywords which | | | | extreme right, and back left in the next |
| you can use. Once you have selected your | | | | line, much like how a web surfer will view |
| keywords, it's time to put them to good use. | | | | your site. |
| Here are the things that you should do with | | | | |
| them: | | | | It is therefore essential that the uppermost |
| | | | left portion of your webpage contains your |
| Populate your website's content with the | | | | keywords. This can be done by including the |
| keywords. Try to insert 2 to 4 keywords per | | | | said keywords in your title. |
| 100 words. This will give you a 2 to 4 | | | | |
| percent density level, which many experts | | | | Your first paragraph is critical. Make sure |
| believe is the optimal amount of keywords to | | | | to include your keywords in the very first |
| attract the attention of the search engine | | | | sentence, and also try to mention your |
| spiders without compromising the logical | | | | keywords at least twice in the rest of the |
| integrity of your content. | | | | paragraph. Succeeding paragraphs need only |
| | | | mention your keywords at least once. |
| Remember, just because you use the keywords | | | | |
| in your content, doesn't mean that the | | | | Divide your content into paragraphs, and |
| readability of your content should be | | | | introduce a shift in subtopic with a |
| sacrificed. Always keep in mind that you | | | | sub-headline. The sub-headline should also |
| have to keep your content informative. | | | | include your keywords. |
| | | | |
| Insert the keywords in your meta tags. Meta | | | | Lastly, about the bottom-most right portion |
| tags are HTML codes that help the search | | | | of a web page, many people are actually |
| engine spiders to identify your web pages. | | | | having a hard time figuring out how to |
| Simply include the following tag in your | | | | include the keywords in this section. Here's |
| source code: | | | | a simple trick. The bottom-most right |
| | | | portion of a page is usually reserved for |
| Please Note: In each of the HTML instances | | | | your copyright notice. In our running |
| below, to create PROPER html tags you will | | | | example of a business involved with cat care, |
| need to replace [ ] characters with HTML | | | | where "cat care" are the primary keywords, |
| tags. | | | | you could use the copyright format below: |
| | | | |
| [META name="keywords" content="(place your | | | | © 2005 cat care |
| keywords here with each term separated by a | | | | |
| comma)"] | | | | That should do it, right? |
| | | | |
| Meta tags should also be present for your | | | | Keyword research and website optimization are |
| title, with the use of the tag [title], as | | | | only a small part of getting high search |
| well as your headlines, with the use of the | | | | engine rankings. I will cover other |
| tag [h1], [h2], [h3] and so on and so forth. | | | | strategies in coming articles. |
| | | | |